Course curriculum

  • 1

    Blue Array Sessions

    • How to Run a Blue Array Session - by Blue Array's Luce Rawlings & Vanessa Davies

    • An introduction to our new bi-annual incentive scheme - by People/Finance Teams

    • How We Use Peer Reviewing To Produce Kick-Ass Work - by the Technical Team

    • An Intro to Scrum Style Working - by Ben Howe

    • Our Client Monitoring Process by Mike Stepney/Ben Howe

    • Outsourcing work - everything you need to know! - by Jenny Ovens & Kim Dewe

    • Introduction to our Cycle to Work Scheme - external session by Cycle Scheme organised by the Finance Team

    • Q3 Employee Survey Feedback & the Q2 Workshop Action by the People Team

    • Toggl Updates & Best Practices by Jenny, Jordan and Tim

    • Digital PR 101 - by Jodie Harris

    • Tracking Client Performance With A Weekly Search Dashboard - by Liam, Hannah & Alex K

    • The Blue Array Playbook: Everything You Need To Know About Client Management In One Place! - by Luci Wood

    • Content training: why it's useful & how we can benefit from it - by Chloe Smith and Klara Cvitko

    • Sustainability in SEO - Tackling climate change one click at a time - by Rob Murgatroyd

    • Let's get Visual: Collaboration with Miro! - by Jenny Ovens, Dan Lapham & Greg Edwards

    • Automation & Tools Project Workshop Findings - by the Technical Team & Mike

    • Content Ideation - Looking beyond traditional keyword research tools by Nathan, Alex T & Petr

    • What we learnt from working in-house with an agency - by Tim and Klara

    • Introducing: Pre-Audit Client Workshops: The What, Why & How - by Luci Wood

    • GoCardless Content Project - A Case Study - Abi Cox and Enrico Chiodino with GC's Matt Johnson

    • Menstrual Health Awareness - by Chloe Smith & Steph Whatley

  • 2

    Mental Health Awareness Training with Amber Coster from Balpro

    • Part 1 - How Mental is Poor Mental Health?

    • Part 2 - Building A Beautiful Mind

    • Part 3 - How to Help Those Who Are Struggling

  • 3

    Line Management Best Practices

    • Managing Difficult Conversations & Feedback

  • 4

    SEO training & skills

    • The Keyword Cluster Buster by Carl Burton

    • Keyword Clustering Formula by Alex Tanu

    • MUM Algorithm by Gergana Andreeva

  • 5

    Conference Talks

    • James Powley @ BrightonSEO June 2021 - Programmed to be Irrational: The Psychology Behind Online Search Behaviour

    • Luci Wood @ BrightonSEO September 2021 - Why UX needs to be a string in your SEO bow

    • Sean Butcher @ BrightonSEO September 2021 - Burnout - how to avoid it working in the new 'normal'

  • 6

    Other Resources

    • Measure What Matters e-book (OKRs) by John Doerr