Course curriculum
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1
Blue Array Sessions
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How to Run a Blue Array Session - by Blue Array's Luce Rawlings & Vanessa Davies
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An introduction to our new bi-annual incentive scheme - by People/Finance Teams
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How We Use Peer Reviewing To Produce Kick-Ass Work - by the Technical Team
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An Intro to Scrum Style Working - by Ben Howe
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Our Client Monitoring Process by Mike Stepney/Ben Howe
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Outsourcing work - everything you need to know! - by Jenny Ovens & Kim Dewe
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Introduction to our Cycle to Work Scheme - external session by Cycle Scheme organised by the Finance Team
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Q3 Employee Survey Feedback & the Q2 Workshop Action by the People Team
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Toggl Updates & Best Practices by Jenny, Jordan and Tim
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Digital PR 101 - by Jodie Harris
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Tracking Client Performance With A Weekly Search Dashboard - by Liam, Hannah & Alex K
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The Blue Array Playbook: Everything You Need To Know About Client Management In One Place! - by Luci Wood
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Content training: why it's useful & how we can benefit from it - by Chloe Smith and Klara Cvitko
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Sustainability in SEO - Tackling climate change one click at a time - by Rob Murgatroyd
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Let's get Visual: Collaboration with Miro! - by Jenny Ovens, Dan Lapham & Greg Edwards
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Automation & Tools Project Workshop Findings - by the Technical Team & Mike
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Content Ideation - Looking beyond traditional keyword research tools by Nathan, Alex T & Petr
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What we learnt from working in-house with an agency - by Tim and Klara
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Introducing: Pre-Audit Client Workshops: The What, Why & How - by Luci Wood
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GoCardless Content Project - A Case Study - Abi Cox and Enrico Chiodino with GC's Matt Johnson
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Menstrual Health Awareness - by Chloe Smith & Steph Whatley
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2
Mental Health Awareness Training with Amber Coster from Balpro
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Part 1 - How Mental is Poor Mental Health?
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Part 2 - Building A Beautiful Mind
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Part 3 - How to Help Those Who Are Struggling
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3
Line Management Best Practices
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Managing Difficult Conversations & Feedback
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4
SEO training & skills
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The Keyword Cluster Buster by Carl Burton
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Keyword Clustering Formula by Alex Tanu
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MUM Algorithm by Gergana Andreeva
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5
Conference Talks
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James Powley @ BrightonSEO June 2021 - Programmed to be Irrational: The Psychology Behind Online Search Behaviour
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Luci Wood @ BrightonSEO September 2021 - Why UX needs to be a string in your SEO bow
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Sean Butcher @ BrightonSEO September 2021 - Burnout - how to avoid it working in the new 'normal'
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6
Other Resources
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Measure What Matters e-book (OKRs) by John Doerr
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